Kids Concept

Kid’s Concept was launched in 2007 when its founders Anna Enander, Amelie Råberg, and Johanna Backman identified a gap in the market. With an emphasis on our own design, sustainability, and playfulness, the various concepts in co-ordinated colours emerged. By combining functional toys, practical children’s furniture, and quality Scandinavian-style interior design products in wood and in different themes, it became easier to decorate children’s rooms. It quickly became a success. The motto “Let kids be kids” has been around since the beginning.